What’s the correlation between the stock exchange and athletic performance?
(read below to find out)
An initial public offering (IPO) is when shares of a company are first sold to investors, and in late-2020 when the NCAA announced that student-athletes would become eligible of receiving endorsement deals in 2021, a group of traders saw the unique opportunity for fans to invest in the growth potential in their favorite college’s athletes. The logo, stationery, and website were created to promote the AIPO (Athlete Initial Public Offering) platform.
The logo mark combines elements of athleticism and upward growth potential, a term that reflects the stock market and investments.
Stationery was created to further the brand.
A website was developed to act as a promotional tool to pitch the AIPO product to potential investors.
AIPO.
Client:
Athlete Initial Public Offering.
Creative Team:
Kevin Jones, Art Director
Patrick Finley, Designer
Robyn Jones, Project Manager
Media:
Logo, Website Interface
Year & Duration:
2020 | 3 Months
Impact:
The company is using the provided branding and website to seeking angel investors.
Awards & Accolades:
2021 United Design Alliance’s Signs, Systems, and Letterform Marks (SSL) Silver Award in Signs
2021 Indigo Awards Silver Award in Branding
2021 American Advertising Federation’s Western Virginia Advertising Awards (ADDYs) Silver ADDY in Integrated Brand Identity (campaign)
2020 Graphic Design USA 57th Annual American Graphic Design Award’s American Graphic Design Award in Branding