The logo was refined by the client’s initial sketches, and incorporates typographic characteristics native to South Africa.
how does south african culture inspire american streetwear?
(read below to find out)
The high-fashion apparel company, Abuja Bodega, was created by NFL star Jayon Brown. Their vision for the company and its identity and apparel was to incorporate their heritage of growing up in South Africa. The logo and its promotional extensions the company’s unique properties and aesthetics.
An online e-commerce site was created with the goal of allowing the apparel to take center stage.
Shipping boxes extended Abuja Bodega’s branding by featuring each typographic character’s unique properties.
Abuja Bodega.
Client:
Abuja Bodega.
Creative Team:
Kevin Jones, Art Director
Patrick Finley, Designer
Robyn Jones, Project Manager
Media:
Logo, Website Interface, Shipping Packaging, Retail Bags
Year & Duration:
2021 | 3 Months
Impact:
The company launched to the public in late-2021 and is currently working on its second apparel line.
Awards & Accolades:
2022 Graphic Design USA Packaging Award’s American Graphic Design Packaging Award