Why Not Workshop is an after-school program that utilizes its innovative curricular approach to educate children that have a difficult time learning through traditional teaching methods. The goal of the nonprofit was to create an identity that embodied its innovative approach while gaining interest from children and their parents. The logo is a pencil, the universal symbol for learning and education, and was created using Why Not Workshop’s acronym (WNW). The “N” (body of the pencil) is a metaphor for connecting students with the curriculum, and the supporting materials stem from this concept.