Pointer Financial Group is an independent financial advisory group based in Milwaukee, WI. The pointer breed of dog is symbolic of leadership and being able to efficiently get to its goal. This. was the concept behind the Pointer mascot and branding.
The same angles used for the monumental sign were applied to the vertical wayfinding signage.
Pointer Financial
Group.
Client:
Pointer Financial Group | Milwaukee, WI.
Creative Team:
Patrick Finley, Designer and Developer
Media:
Logo, Website Interface, Promotional booklet, Stationery.
Year & Duration:
2022 | Currently Ongoing
Impact:
Pointer Financial Group will launch this upcoming summer 2022.
Award:
2022 United Design Alliance - Signs, Systems, and Letterform Marks (SSL) Gold Award