HueMan by
USM Modular Furniture

“HueMan” (Hue + Man) is a wordplay of “Hue,” an old term used for culture and the arts; it represents all colors. The concept was applied to the competition’s website and marketing materials using bold gradient maps and overlays. Of the 500 applicants who entered work in the HueMan competition, ten were awarded and exhibited in our booth at Art Basel’s Design Miami exhibition. 

We applied dichroic film directly to USM modular panels to replicate the gradient aesthetic in our exhibition booth. We also created a 13’ x 15.75’ wall mural that highlights and connects the selected artists together.