Bluefield State University
Bluefield State College is a Division 2 historically black college and university that competes in the United State Collegiate Athletic Association (USCAA). In response to the college’s declining enrollment and fear of becoming the following satellite location for West Virginia University, Bluefield State announced in August 2020 that it would be adding twelve competitive sports to its athletic program, including football, a sport that hadn’t been associated with the college since the 1940s.
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Mascot Design
Monogram Design
Typography
Branding
Social Media
Apparel Design
Environmental Graphics -
Kevin Jones, Lead
Patrick Finley, Designer
Robyn Jones, Account Manager -
TBA
The approach to designing Bluefield State College’s Athletic Department’s mascot, Big Blue, was to make it look proud and ready to guard its ground without adding snarl or sharp K9 teeth.
A wordmark and monograms were created in the same style as the Big Blue mascot. These secondary marks are used intermittently with the mascot on jerseys, apparel, and social media.
The Big Blue mascot and supporting typographic marks can be seen throughout Bluefield State College’s online presence.
