White letter 'T' on black background

Triumph NIL

Triumph NIL is Virginia Tech's official partner for creating meaningful Name, Image, and Likeness (NIL) partnerships for student-athletes. The Triumph NIL logo and branding were designed to complement and subtly embed messaging from Virginia Tech's athletics department.

  • Logo Design
    Athlete Branding
    Apparel Design
    Environmental Graphics
    Packaging
    Symbology

  • Kevin Jones, Director
    Robyn Jones, Account Manager
    Patrick Finley, Branding and Design
    Kelly Weigand, Designer
    Brandon Spence, Designer

  • 2024 Graphic Design USA (GDUSA) Package Design Awards – GDUSA Award for 724 Lager

    2023 Graphic Design USA (GDUSA) 60th Annual American Graphic Design Awards – GDUSA Award for Redzone Roast

    2023 Graphic Design USA (GDUSA) 60th Annual American Graphic Design Awards – GDUSA Award for Skippers Select

Sketches of a "T" logo with "Triumph" text in various designs, featuring a hammer design element.
Black baseball cap with white letter T on front, dark background.
Stylized Maroon Athletic Logos

Custom athlete logos

Black beer can labeled "725 Lager" with droplets, set against a matching black label background featuring hop illustrations. Text indicates it is an independent craft beer at 5.2% alcohol by volume, 12 fl. oz.
Three black cans of lager beer with condensation, showcasing "725" and "Lager" text. The cans feature symbols and labels indicating 5.2% alcohol by volume and 12 fluid ounces.

Proposed beer labels for “725 Lager”

Collage featuring sports-themed graphics and text, including "Triumph," "NIL," "Men's Basketball," "Women's Basketball," "Women's Softball," "Football," "Hokies," and the year "1977." Images depict athletes and sports symbols in black and white with orange accents.
Sports-themed wall featuring graphics of men's basketball, women's basketball, women's softball, football, and images of athletes. Includes words like 'Triumph' and 'Hokies' with various sports-related symbols.
Sports-themed interior design with bold typography, images of athletes, and various sports references including men's basketball, women's basketball, women's softball, football, and the word 'Triumph.'

Triumph NIL Creative Lab (Exterior)

Abstract design with the word 'TRIUMPH' and geometric patterns, including lines and numbers '330', '375'. Contains words like 'SKILL', 'CHAMPIONSHIP', 'BRANDING', 'FOR GOOD'. Features small pictograms of people and a black-and-white color scheme with orange accents.

Triumph NIL Creative Lab (Interior)

Modern interior with industrial design elements, featuring black and orange accents, geometric patterns, and wall text. Shelving and lighting create a minimalistic, contemporary look.
Modern office interior with black and orange color scheme, featuring a table with chairs, brightly lit ceiling, graphic wall design, and minimalist shelving.
Memorial with the text 'The Hokie Way' in the foreground, featuring columns and statues.

Logo design for The Hokie Way, the philanthropy partner for Triumph NIL

Set of maroon apparel with "The Hokie Way" logo, including a T-shirt, baseball cap front and back view, and text logo on blurred background.

Custom athlete logos

Screenshot of "The Hokie Way" website homepage. The page features an orange background with a photo of a football game crowd holding up pom-poms. Text describes the Hokie Nation and its commitment to service, referencing Virginia Tech's motto "That I May Serve." Navigation links include About, Board, News, and Contact Us, with a Donate Now button.

Custom athlete logos