New River Dermatology

New River Dermatology is the premier dermatology clinic in Virginia's New River Valley. With four locations, it offers its clients premium cosmetic and medical derm options.

The client wanted to depict the concept of transformative beauty and often referenced the metamorphosis of caterpillar to butterfly. Butterflies can be seen throughout the clinic and other NRD branding. With this in mind, Joba Studio, contracted me to create the identity and branding the showcased beauty, butterflies, and imagery that was location-specific to the new river valley.