New River Dermatology logo on a dark background

New River Dermatology

New River Dermatology is the premier dermatology clinic in Virginia's New River Valley. With four locations, it offers its clients premium cosmetic and medical derm options.

The client wanted to depict the concept of transformative beauty and often referenced the metamorphosis of a caterpillar to a butterfly. Butterflies can be seen throughout the clinic and other NRD branding. With this in mind, Joba Studio contracted me to create the identity and branding that showcased the beauty, butterflies, and imagery that were location-specific to the new river valley.

  • Logo Design
    Branding
    Monumental Signage
    Environmental Graphics
    Social Media

  • Kevin Jones, Lead
    Patrick Finley, Designer
    Robyn Jones, Account Manager

  • TBA

Business cards for New River Dermatology with a navy and white color scheme, featuring contact details and a circular logo with the letter 'D'.
New River Dermatology branded envelopes on a peach background. One envelope shows the address to Jennifer Richards in Blacksburg, VA, and the contact information for New River Dermatology.
New River Dermatology logo on glass door with silhouette profile and water reflection.
Exterior of a modern brick building with large glass windows featuring butterfly decals. The entrance has a sign above it with a logo and the words 'New River Dermatology.' A separate blue sign indicates parking for people with disabilities.
Building with dark glass windows featuring white floral designs, surrounded by shrubs and a tree, under an overhang.
Logo for New River Dermatology featuring a stylized profile silhouette with teal and gray colors.
Sign for New River Dermatology with address 2617 Sheffield Dr., Blacksburg, surrounded by plants and overcast sky.
White letter 'D' with a mirrored silhouette of a face inside, on a dark blue background.