Smartphone fitness app screens displaying activity tracking data with step count, calories burned, rank, and sleep hours.

FitHub

FitHub was a mobile app that gamified its user’s daily fitness data to compete head-to-head against friends, win medals for completing weekly/monthly challenges, and improve their overall ranking by competing against users nationwide. The project was initially awarded to Marcus Gibilheri at the Oklahoma State University’s Mobile App Competition (presented by the school’s AT&T App Center), then received over 56,000 downloads between 2015–2017.

  • Logo Design
    Branding
    UX Research
    UI Design
    Iconography

  • Marcus Gibilheri, Lead & Developer
    Patrick Finley, Design Lead
    Marissa Hankinson, Designer

  • TBA

Fit Hub logo with abstract orange-red icon on dark background.

The concept behind the FitHub logo is brining two fitness devices together (depicted by two "F’s”) into the app (Hub, depicted by the “H” in the negative space).

Mobile app interface for fitness tracking, displaying activity, steps, and leaderboard statistics.
A grid of 15 icons on a dark background, featuring various symbols including a running person, cycling, trophy, stick figure, medal, flame, course with stars, stopwatch, group of people, lock, crescent moon with "Z", chat bubbles, heart, musical note, and sun with gear.
Rear view of a woman running outdoors on a road, wearing athletic clothing, with trees in the background.
Illustration of Route 66 sign, Nile River with pyramid, and Pluto with planets.