Bluefield State University

Bluefield State College is a Division 2 historically black college and university that competes in the United State Collegiate Athletic Association (USCAA). In response to the college’s declining enrollment and fear of becoming the following satellite location for West Virginia University, Bluefield State announced in August 2020 that it would be adding twelve competitive sports to its athletic program, including football, a sport that hadn’t been associated with the college since the 1940s.

  • Mascot Design
    Monogram Design
    Typography
    Branding
    Social Media
    Apparel Design
    Environmental Graphics

  • Kevin Jones, Design Director
    Patrick Finley, Designer
    Robyn Jones, Account Manager

  • TBA

The approach to designing Bluefield State College’s Athletic Department’s mascot, Big Blue, was to make it look proud and ready to guard its ground without adding snarl or sharp K9 teeth.