Initiated by GoPuff founders Rafael Ilishayev and Yakir Gola, Put Me On is an online platform to develop and nurture a community of entrepreneurs from underrepresented communities by growing their businesses on the GoPuff platform. Twice a year, GoPuff brings together a class of diverse entrepreneurs to participate in a three-step process that includes vetting applications, connecting accepted businesses/products with established brand ambassadors, then promoting them using GoPuff’s team of marketing genius. This six-month process provides networking events, monthly workshops, and 1:1 building sessions before being added to GoPuff’s inventory.
The website was designed to both promote Put Me On and start the application and vetting process.
Working directly with GoPuff’s partners, Joba Studios and I were tasked with creating an online platform that fits within the GoPuff brand but felt interactive and highlighted the program’s accepted brands. More features of the website needed to include a “living” homepage, a thorough process, and an engaging application form.
The logo wordmark and call-to-action graphics were inspired by 1950’s grocery store signage that is bold and sheared. This approach was also applied to the website’s headings and interactive sections. We staged and photographed different items created by underrepresented entrepreneurs and worked with a developer to develop a custom CMS that would substitute content on a set schedule.
In September 2021, Put Me On was featured on the front page of USA Today’s Sports page.
Put Me On
by GoPuff.
Client:
GoPuff | Philadelphia, PA.
Creative Team:
Kevin Jones, Art Director
Patrick Finley, Designer
Robyn Jones, Project Manager
Media:
Logo, Website Interface, Back-end Database
Year & Duration:
2021 | 3 Months
Impact:
Put Me On went live the morning of September 9th and had an article written up on USA Today that interviewed NBA Superstar and Put Me On Partner Chris Paul about the platform. Within the first weekend of its launch, Put Me On was viewed over 46,000 times.
The first class of ten entrepreneurs was accepted to participate in the six-month accelerator, and each of their products has continued to be sold on GoPuff.
Awards:
2022 Indigo Awards Bronze Award in Websites Design.
2022 American Advertising Federation Silver ADDY in Websites, Microsites
2021 Graphic Design USA 58th Annual Graphic Design Award
2021 Graphic Design USA 21st Annual Web Design Award Web Design Award